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Social media has become such a powerful tool that Publicists and apprentices alike are finding creative ways to acclimate such sites into PR campaigns.
Although lines can become blurred depending on how hands on your public relations rep may be, normally publicist have nothing to do with...
Ari, I was interviewed for a local music mag and some of my words were distorted and weren't completely accurate to what I expressed. What should I do?
I suggest starting local and connect with establishments catering to the artist genre you represent and see if they host reputable showcases, open mics, concerts etc.
The internet has created so many different ways to achieve profit from free projects, events etc.
Please keep in mind, if each person you "share" your music with, didn't voluntarily give you their email then YES you are spamming them and should remove them from your mailing list(s).
...just like other media, these music supervisors receive hundreds of packets a week so you want to keep your submissions organized, direct and to the point.
98% of magazines have this information available online under the section labeled Media Kit and for those very few that don't should be able to provide you with the same info via email or good old fashion "snail mail" upon request.
Despite what most think press releases are quite simple to draft. Especially if you stick to one important rule "Keep it simple!"
No matter what you decide, proper marketing and public relations is almost as important as the music you create.