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While it's true that today's artists MUST network and build a true fan-base and web of contacts for business purposes; there is more to this business than simply showing up at events needlessly. When is it time to break free from the networking trap?
If we take over-saturation, bad ethics and minimal opportunities into consideration; the world of this music business looks a bit bleak. But is there some light at the end of our proverbial tunnel?
...let's break down some sideline observations we have noticed in the past decade regarding the INDIE MOVEMENT and its impact to the overall business models of the modern music industry.
Social media has become such a powerful tool that Publicists and apprentices alike are finding creative ways to acclimate such sites into PR campaigns.
Despite what most think press releases are quite simple to draft. Especially if you stick to one important rule "Keep it simple!"
It's a fact people don't like being told by total strangers to click on random links and pressured to become a co-defendant in the retweet spam train.
One of the interesting unintended consequences of the trend away from albums and back towards singles is that there is now less mechanical income being generated for writers.
Before the record label consolidation, an artist would get signed, an album would get recorded, the release would get set up and distributed. The artist would tour as the label promoted the artist/album building up the fan base and credibility.
I've received responses from emails I send out saying that my approach is ghetto. Man, I'm just trying to get my music heard, what do you suggest?