"I've received responses from emails I send out saying that my approach is ghetto. Man, I'm just trying to get my music heard, what do you suggest?" - Jo Dee
[laughing] Ghetto may be a little harsh. However, it is very important to approach people [especially if you don't know them] in a professional manner.Let's slip on our common-sense fitted caps shall we….
In my opinion, the best way to approach people [media etc.] is to step into their shoes. Imagine being an editor or program director who receives 100's of emails a day, from talented people such as yourself looking to have their music posted or played. Now, imagine every other email is "Yo check my new sh*t out" or my personal favorite "You might wanna f*ck with me, I'm that n*gga"...
PAUSE followed by a [blank stare]
Oh and we definitely can't forget the random single link email. You know what I'm talking about. An email with just a link and no additional information. Really??? Let's be real your email and "hot sh*t" is going straight into the trash and you may now possibly be marked as SPAM.
My advice… Keep it simple stupid! Sorry, I mean short and to the point. Here's a few pointers to help you look like you know what you're doing and be taken serious.
- Dear Editor or Program Director [If you don't know the name of the person being contacted]
- Introduce yourself and the reason for the email.
- If you're promoting a project tell a little bit about it. [Keep it SHORT]
- Enclose a "share" link (in the email body) avoid sending music as an attachment, unless requested. This keeps things all in one neat presentation. Plus most outlets prefer this format.
- Leave your contact information.
- Thank the receiver for taking the time to read your email.
- Sign "Sincerely, _____________" <------ place your name here
- SPELL CHECK
- Press send
There are never any guarantees in public relations, but one thing I know for sure. Following these steps will get your foot in the "door", email acknowledged and possibly the coverage you're seeking. -- Let me know how you make out!
Do you have a question for me or something you'd like to know? I'm here every week answering your emails on industry how-to's and important Do's and Don'ts. Send me an email: contactsaidarie@gmail.com and follow me on twitter at: www.twitter.com/leirapr_ceo