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Whether you are a promoter or an artist, the concept of Pay 2 Play affects everything in regards to shows and the business environment it cultivates as a result of ongoing practices. There are many angles to view the business model; and there are multiple benefits and drawbacks from both the implementation of Pay 2 Play as well as the absence of it.
Despite the growing number of artists that are paying to get on showcases and opening slots for major shows, there is still a large number of indie artists and like-minded business minds who believe the Pay 2 Play model is more damaging than it is helpful.
The most obvious person to benefit from P2P business models are promoters. They gain traction on their event by utilizing various outlets to increase awareness around the production. In addition, they gain the added value of outside fan-bases to introduce them to the overall brand of the production company.
The concept of covering costs and having hungry artists prove their ability to market themselves is not a new concept; but one that is quickly becoming normality among many promoters in various cities. Some artists and individuals strongly disagree with the model, so we'll explore the benefits as well as the drawbacks of the PAY 2 PLAY model.