ASK ARIE: Are FREE Projects Profitable?
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Monday, July 18, 2011 • Ask Arie
The internet has created so many different ways to achieve profit from free projects, events etc.
Q: "
Arie, Is there a way to turn a profit with "free" projects?" - S.M.
A: Short and sweet.... Yes, absolutely, especially in this day and age. The internet has created so many different ways to achieve profit from free projects, events etc.
First and foremost you must establish a fan-base or give possible supporters access to projects via an interactive, easily navigate-able website or blog, and use social media ( i.e. Twitter, Facebook and Myspace) etc. to your advantage. People like supporting what they have a connection with.
Once there's consistent traffic to those sites and a solidified following all you have to do is provide a project that can be branded or is marketable. This means creating QUALITY......
Next jump-start a campaign which entails giving something away for free that people will be interested in. If satisfied 9 times out of 10 they will purchase other things you put out and increase public awareness, CD, digital album and concert ticket revenue. Cha Ching!!!
Good Luck!
Do you have something you'd like to know? Send me an email: contactsaidarie[@]gmail.com and follow me on twitter at: www.twitter.com/leirapr_ceo
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Saturday, March 10, 2012 • Ask Arie
Social media has become such a powerful tool that Publicists and apprentices alike are finding creative ways to acclimate such sites into PR campaigns.
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Sunday, September 18, 2011 • Ask Arie
Although lines can become blurred depending on how hands on your public relations rep may be, normally publicist have nothing to do with...
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Sunday, August 28, 2011 • Ask Arie
Ari, I was interviewed for a local music mag and some of my words were distorted and weren't completely accurate to what I expressed. What should I do?